2003 Spring Trials - Update

The Flower Fields To Offer "One Stop Shopping"
At 2003 Spring Trials

October 23, 2002 -The Flower Fields partners-Fischer, USA, Goldsmith Seeds, Goldsmith Plants, Paul Ecke Ranch and Yoder Brothers, Inc.-will combine to offer a single, all-inclusive event, The Flower Fields Marketplace 2003, at Goldsmith headquarters in Gilroy during this year's California spring trials.

"We've been working all year to make this a landmark event," said Ron Garofalo, Director. "It's going to be spectacular, from new introductions to educational sessions on everything from marketing to merchandising to media. You'll meet P. Allen Smith, television's gardening guru and Flower Fields partner and learn about the latest consumer trends affecting your business."

Garofalo recommends visitors plan at least a full day to see everything and enjoy the many activities including great food, great music and a host of other surprises. "Our focus is making our customers happy with an enjoyable day that will lead to long-lasting success," he said. The Flower Fields Marketplace 2003 will be held from April 5 through April 13, 2003 at Goldsmith headquarters, 2280 Hecker Pass Highway, Gilroy, California.

Details on speakers, activities, educational sessions, travel and hotel information will be posted at www.theflowerfields.com as they become available. For more information or to make a reservation, contact Tina McElroy at 800-549-0158 or FFMarketplace2003@theflowerfields.com

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